I am a creative marketer with experience as a production director and operations expert, passionate about managing & building teams of skilled creatives in the development and execution of advertising & marketing campaigns across omni-channel strategies through video, photography, motion graphics and CGI.
While there are many goals to achieve across the marketing spectrum, my main focus is to effectively communicate brand messaging aligned with business objectives through visual storytelling and digital content strategies. These goals come with great responsibilities that require a deep understanding of target audiences across B2B/B2C channels, social media platforms and websites to develop campaigns that resonate with multiple target audiences with the result of increasing sales and brand awareness.
I have been responsible for the generation and execution of creative concepts from idea to design through finished products and deliverables. I take ownership in presenting creative concepts to key stakeholders, refining creative deliverables, managing budgets and adhering to strict deadlines. I have been focused on brand campaign commercials, educational product imagery, robust trade show video & photo assets, corporate communication videos as well as live event coverage and A/V technical direction. I can wear a lot of hats and thrive in a fast-paced creative environment.
I was born in Costa Rica but grew up in sunny South Florida before moving to Nashville after graduating with a Bachelor's degree in Photojournalism and Communications from the University of Florida. I began my career in visual journalism in the newspaper industry, gaining hands-on experience in news, sports, entertainment and live photo/video coverage as a correspondent for USA Today. My experiences allowed me to grow my skillset to include designing digital special sections and content strategy & promotion for The Tennessean/USAT/Gannett Tennessee family network of newspapers across the nation - this was during the time when digital media platforms began to grow and evolve!
I spent over 18 years in the digital news industry before taking a leap of faith and leaning on my storytelling capabilities, switching gears and jumping feet first into the flooring industry in Calhoun, Georgia. I spent the next 6+ years building and leading a team of talented creatives focused on creative marketing for Mohawk Industries' family of flooring brands. My passion lies in working with people who are experts in their fields to concept, execute and distribute visually creative marketing campaigns for print, digital and industry trade shows and publications. I have worked closely with graphic designers, videographers, photographers, image specialists, VFX gurus, interior designers, copy writers, external agencies, developers and brand specialists in a creative director role.
But mostly, I just love and appreciate the opportunity to tell visual stories representing brands that consumers can trust!
I currently live in Fort Oglethorpe, Georgia with my husband Matt and our pit bull named Luna, who stole our hearts when we rescued her.