Creative Production doesn't end once the shoot is over, even though our feet are burning and backs are aching!
The next steps must focus on asset utilization through digital content strategy to satisfy requests and deliver marketing assets, brand.coms, sales & promotions, merchandising displays and social media platforms - just to name a few!
Above shows the digital planning & strategy for the 2019 Karastan 'better than nature intended' campaign around utilizing creative images from campaign productions & product launch photography for the main landing page for karastan.com, merchandising displays, trade show print deliverables and promotional sales for our b2b clients, ©Mohawk industries
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Above shows the planning & strategy for the 2022 smartstrand 'bring back the rhino' campaign around utilizing creative images from campaign productions on a special web page - rhinocarpet.com, on the main landing page for mohawkflooring.com and on smartstrand's brand.com page in 2023 ©Mohawk industries.
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Above are examples of b2c web content redesign focused on utilizing new campaign assets and enhanced customer experiences for mohawk flooring product brands in 2019, ©Mohawk industries
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Above are examples of b2b web content redesign focused on utilizing new campaign assets and enhanced customer experiences for mohawk flooring product brands in 2019, ©Mohawk industries
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Above shows the planning & strategy for the 2022 performance accessories 'The Perfect fit' campaign around utilizing creative assets from campaign productions for the new brand.com landing page. Assets created included lifestyles, room scenes, installation step-by-step and product photography, ©Mohawk industries
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Above shows the digital planning & strategy for the 2021 Karastan 'fashion for the future' campaign around utilizing creative assets from campaign productions & product launch photography for the main landing page for karastan.com, ©Mohawk industries
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