think of it as the annual reveal of new marketing creative and merchandising deliverables prior to products launching live in the markets, where sales reps meet with retailers to do business and make sales.
below are some examples of the strategic creative process of planning, designing and the results.
every part of a trade show booth space is an opportunity for brand recognition, so as part of the 2023 TISE Surfaces event trade show team at mohawk flooring, it was important to communicate the potential branding opportunities available to key stakeholders in addition to traditional wayfinding and signage when planning floor layout & design. ©2023 Mohawk
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Back in 2020, when most trade show conventions were cancelled due to covid-19, we pressed on with the annual TISE Surfaces event in Las Vegas and collaborated with the vendor on designing the showroom space to abide by covid-19 health protocols, resulting in a layout that provided space while enabling products to shine. ©2019-2020 mohawk, art guild
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showroom rendering identifies the location of column wraps in the space, allowing for strategic planning for branding & messaging in each space. ©2022 mohawk
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in addition to planning around product showcasing & display layout, need to also plan for common areas for clients to discuss business and make sales in a comfortable setting designed to compliment the products & brands. ©2018-2019 mohawk
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collaborated with marketing partners and vendors to construct custom displays to showcase new technologies & Features that utilize brand messaging, creative images & videos. we went a step further and made these interactive giving clients firsthand experience in the driver's seat. ©2022-2023 mohawk
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to enhance brands and key features of products, we established utilizing interstitials on all screens within the showroom to reinforce the messaging. ©2022-2023 mohawk
to enhance brands and key features of products, we established utilizing interstitials on all screens within the showroom to reinforce the messaging. ©2022-2023 mohawk
